even when i wear “man murdering winged eyeliner” and “the blood of men lipstick” the fact is, the makeup industry is
- owned by men
- run by men
- marketed towards women to attract men
libfems: stop reblogging this and whining that wearing makeup is personally empowering. independent empowerment is not the same as liberation and if you think it is then you aren’t thinking at all
I recommend buying from indie companies that you know have women leading it! Yes, it’s still within a fucked up capitalist system, but it’s better to support these small women-owned businesses than to buy from huge corporate makeup companies. Makeup does not have to inherently be purchased from men or aimed towards the male gaze.
A few examples of such businesses: Notoriously Morbid, Black Rose Minerals, Darling Girl Cosmetics, Geek Chic Cosmetics (Controversy), Shiro Cosmetics, Morgana’s Cryptoria, Portland Black Lipstick Co., Fyrinnae, Aromaleigh Mineral Cosmetics, Chinovi Cosmetics, Alchimia Apothecary, Meow Cosmetics, Little Sparrow Cosmetics, Scaredy Cat Cosmetics
A lot of these indie companies are also more affordable and more often vegan-friendly! I haven’t shopped from all of the above stores, but I have shopped from a couple of them and am quite pleased with the products. Feel free to add more companies or share your experiences with the above or additional indie companies.
oooooh thanks for this! i’ve wanted to support better make up companies for a while! yay!